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ARRISs study: Consumers are finding new ways of accessing entertainment
Patricia Molina| 30 de mayo de 2014
Estudio de ARRIS: Los consumidores están encontrando nuevas maneras de acceder al entretenimiento
The {ARRIS 2014 Consumer Entertainment Index;http://success.arrisi.com/arriscei} reveals that the demand of users of customized entertainment is motivating several key trends in the global content consumption, with important consequences for future entertainment services.Open television continues being the basis of household entertainment, with a penetration rate of 96%. 80% of consumers watch different content entertainment or a complete series on a regular basis. While a growing aversion to traditional television advertising is opening the door for multiscreen commercialization, which greatest challenge is to find the space to keep all that consumers want to watch.This index made by ARRIS is a global independent investigation about the mass media consumption habits, for which 10 thousand consumers were interviewed in 19 countries. The investigation monitors the interaction with the different components of the entertainment experience, including multiscreen, advertising and DVR, to offer a scenario of the trends that are driving the evolution of content consumption.Sandy Howe, ARRIS global marketing senior VP, commented: “The fast growth of mobile devices increases the scope of high speed broadband networks and the ease of accessing entertainment content, which is transforming the way in which people related to it. Consumers now expect that entertainment is in their terms: control over what they watch, when and where.”
