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AT&T AdWorks launches 60-second addressable ads for TV
Manuela Walfenzao| 12 de agosto de 2016
La campaña de lanzamiento del producto ayuda a los anunciantes a hacer una buena segmentación
AT&T AdWorks announced on Thursday 11 the availability of a new 60-second format on their addressable advertising platform for those advertisers that require a commercial that lasts over 30 seconds. This offer expands the communication opportunities for advertisers of different industries, with the exact targeting tools that characterize the product. This company is leader in addressable advertising, with a scope of almost 14 million homes in the U.S. “Using this platform, advertisers can directly reach the audience they are seeking and not waste their investment. For example, companies that aim to reach young Hispanics aged 18-31, can do it rapid and effectively with AT&T AdWorks” explains the company in a statement. “Advertisers in the different industries are looking for extra time to approach their target audience, while they tap into the advantages of addressable TV to minimize the investment waste. We are very excited to respond to this need” said Rick Welday, President of AT&T AdWorks.AT&T AdWorks is focused on extending its scope and offering to an experience that goes beyond television –to also include mobile devices. One of the surveys showed that with addressable TV, the advantages for advertisers improve 19%. And when a consumer receives an addressable ad on their TVs and mobile devices, sales improve almost 27%.
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