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AT&T, State Farm and Chrysler will be the sponsors of the third season of La Voz Kids
Manuela Walfenzao| 17 de marzo de 2015
Telemundo announced a 360 degree change of direction in the sponsoring that the third season of its program La Voz Kids will receive. The program is back on the air since March 15th. The competition for a recording contract and a prize to continue with its studios, with more than a million TV viewers last season, is directed by Daisy Fuentes and Jorge Bernal with Daddy Yankee, Pedro Fernández and Natalia Jiménez as trainers for the children.”What makes this new season so special is that each advertising ally is handing unique benefits to the program”, said Mike Rosen, executive Advertising Sales VP at NBCUniversal Hispanic Group. “Our multigenerational audience needs a completely immersive experience and those sponsors will add content that will be appreciated by our audience and the audience will show their gratitude with a better opinion and consideration towards the brand”.AT&T is back as the official platform to vote online and reward the winner of the third season with US$50,000 to continue with his education and pursue a musical career. They will also encourage in fans the use of a web portal to play. State Farm has a lounge where fans can see the program’s action and enjoy unique interviews with the contestants. Chrysler, as automobile sponsor, will reveal the design and technical improvements of its new models through activations integrated in the program. It will also sponsor the page La Trayectoria where there will be exclusive digital content of the competitor’s musical day.
