MERCADEO Versión en español
Bertrand Quesada of Teads: Were building brands with visible video formats by design so they reach in a high quality context
11 de diciembre de 2015
Teads is launching its inRead Everywhere product, made up three video solutions cross-screen to meet the demand of the major brands and advertising agencies for outstream high quality videos, on a massive scale. “Were very pleased to broaden the range of cross-screen formats for advertisers, its the leader platform that allows video advertising being delivered within different content types, in any device” said Bertrand Quesada, CEO at Teads. “Were building brands with visible video formats by design, so they reach audiences in a high quality context.” The new inRead Everywhere offering will support advertisers with procurement models and better budget optimization, allowing them to activate video multiplatform campaigns in smartphones, desktops and tablets. Eric Tourtel, Senior VP for Latin America at Teads added: “With Teads offering, advertisers now have a way to reach these users through many devices using high quality video ads in sites and mobile apps of our supports.” Teads monthly reach amounts for 730 million unique visitors and with the most recognized global supports, including: Forbes, El Mundo, Grupo Expansión, Terra, El Tiempo, Estadao, among many.
