MERCADEO Versión en español
Best of 2012: Launch of MundoFox creates new approach to Hispanic market
10 de diciembre de 2012
MundoFox se dirige a una audiencia hispana que es bilingüe y que se siente estadounidense
Hispanic Publicidads Special Coverage: The Best of 2012, which highlights the hottest happenings in the U.S. Hispanic market this year, takes special note of the founding of MundoFox, a television network targeting the Hispanic audience in an innovative way.What is mainly different about the new channels programming is its presentation of Latino entertainment with an American attitude, as Emiliano Saccone, president of the new Hispanic channel MundoFox, recently explained to Efe. During its launch last summer, MundoFox had the support of several brands that have shown their belief in the power of the Hispanic market L’Oreal USA, Miller Lite, T-Mobile and Toyota as the new channel rolled out its Conexion en Vivo introductory tour of five U.S. cities that included a series of local events spiced with entertainment, music, games and prizes.Tom Maney, senior VP of advertising sales at Fox Hispanic Media, announced at the MundoFox upfront that the channel will air commercials in English as well as in Spanish, and has kept up communications with advertisers so they understand that all this is the MundoFox style and type of programming appealing to a Hispanic audience that is bilingual and feels American, thats right, Americano como tu.
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