MERCADEO Versión en español
Best of 2012: U.S. Hispanic agencies win 6 Lions, make multiple short lists at Cannes creativity festival
11 de diciembre de 2012
There could be no more fitting addition to Hispanic Publicidads Special Coverage: The Best of 2012, than the Cannes Lions International Festival of Creativity, visited by more than 11,000 people from 90 countries and of particular importance to Hispanic agencies, which brought home six prizes and the pride of being several times shortlisted.In the Radio category, the LatinWorks agency took Gold and Bronze Lions for its campaign for Cine Las Americas, while Lapiz took a Silver Radio Lion with the Procter & Gamble Stork commercial, and the Bravo company won two Bronze statuettes for its commercials advertising the Leica V-Lux 20 camera.Grupo Gallegos won Bronze in the Media Lion category with Forgot Your Password for the Alzheimers Association.The Hispanic agency Wing made the Outdoor short list with Shower with a Chance of Weather Alerts Subscriptions for its client The Weather Channel.Pablo Buffagni, CCO of Grupo Gallegos and Hispanic member of the jury for the Outdoor category this year, told PRODU that the fact that Wing was on the short list of that segment was important because it showed there are still ad opportunities on public highways despite current restrictions.Sergio Alcocer, president and CCO of LatinWorks told PRODU I believe this is a year of great achievement. In addition to our other prizes, Grupo Gallegos took a Bronze Cyber Lion, a category where its really important to see a Hispanic agency among the winners.
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