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Billboards Leila Cobo: Billboard Latin Music is around the corner and back to the beach
Patricia Molina| 20 de febrero de 2015
Leila Cobo, directora ejecutiva de Programación y Contenido Latino de Billboard
Billboard Latin Music Conference & Awards holds its 26th anniversary in Miami Beach. The most in music artists and latest trends will feature at the el Ritz Carlton Hotel, as this excellence tradition and avant-garde tradition will be celebrated along with Miami Beachs centenary. Leila Cobo, Billboards Latino Contents and Programming executive director, stated that besides bringing in key industry personalities and the best artists, the conference will boast a unique joyful spirit.During four days, the event will welcome hundreds of industry executives, great Latino music artists, brand salespeople, radio programmers, and outstanding producers, among others, to go on with the conversation through the music presentations, roundtables, exclusive Q&A sessions, case studies, and exclusive initiatives from social networks.For 2015, there will be new sponsors, such as Pepsi, MillerCoors, and Buchanans. “This is the place where ideas are put to the test, agreements negotiated and artists discovered,” assured Cobo. In order for marketing and music industries to come even closer to each other, Billboard Latin Music has partnered with the CLIO Awards, to expand their Billboard Awards to Latino music marketing. It will be the only award in the world acknowledging the convergence among music, brands, and advertising on the Latino scene.The conference will come to an end with the awards presented by State Farm, as they will go live on Telemundo on April 30th.
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