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Brand Keys 2015 predicts the brands most likely to succeed in the Super Bowl
Patricia Molina| 26 de enero de 2015
Brand Keys 2015 predijo que sólo un 46% de las marcas presentes en el Super Bowl anotarán puntos con los consumidores
The MBPT Spotlight Research: Brand Keys 2015 predicted that only 46% of the 26 brands that-so far- are involved in the Super Bowl XLIX will score points with consumers. This percentage is slightly lower than the historical average, placing 50% from about 13 years ago. Among the most likely brands to entertain consumers are: BMW, Doritos, Dove, GoDaddy, Mercedes, Nissan, Pepsi, Skittles, Snickers, Toyota, WeatherTech and Paramount Pictures for Jurassic World.According to their results and data from social networks, brands highly appreciated for entertaining, but with low potential for involvement were: Budweiser, Coca-Cola, McDonald’s, Mophie and Lexus; and among those perceived as somewhat entertaining and low commitment Carnival Cruise Lines, Avocados from Mexico, Kia, Nationwide, TurboTax, Wix.com and Loctite classified.However, Robert Passikoff, founder and president of Brand Keys, notes that these criteria are less important than the emotional commitment to the brand, it is the engine that will make consumers feel really encouraged to buy the product.”Viewers can love seeing children or animals in commercials, and can tweet about them and share them, but if the commercial does not connect or encourage to buy the brand, then it is ineffective,” Passikoff said.All ads will be seen by a large audience, and brands are waiting for getting great exposure through the media.
