MERCADEO Versión en español
BrandZ to preview its ranking of the most valuable Latin brands at the Festival of Media LatAm 2013
11 de agosto de 2013
The Festival of Media LatAm 2013, to be held Sept. 25-27 at the Fontainebleau Miami Beach Resort, will feature as its central theme Brands without Borders: The Opening Up of Media. In the course of its events it will examine the increase of intraregional trade in Latin America and the growth of key markets.Among the more outstanding moments of the Festival of Media LatAm 2013 will undoubtedly be the ranking presented by BrandZ for this year The Most Valuable Latin American Brands and the performance by the poor childrens Cateura Recycled Orchestra who play instruments recycled from rubbish found at the enormous Cateura landfill outside the Paraguayan capital.The festival will analyze how brands are handling their current growth, the way they deal with the political climate in the region, and how Latin American brands and culture are being exported to the rest of the world.BrandZs ranking of the Top 100 Most Valuable Global Brands, one of the worlds most trusted tools for evaluating brands, is launching its first-ever listing of Latin brands this year, and will give an exclusive preview of the new ranking at the Festival of Media LatAm 2013 before being released to the general public.BrandZ will address the audience just after the performance of the Cateura Recycled Orchestra, whose young musicians play violins, cellos, flutes and guitars made out of old discarded oil drums, water pipes, spoons and packing cases.
