MERCADEO Versión en español
Bud Light Revitalize Iconic Boxing Gyms in Los Angeles
Liz Unamo| 8 de mayo de 2017
La marca trabaja con el reconocido fotógrafo Estevan Oriol
The brand’s efforts to refurbish three East L.A. boxing gyms in the lead-up to one of the biggest fights of the year will be chronicled in short documentary by famed photographer Estevan Oriol.”We recognize that boxing has deep roots in the Mexican-American community in Los Angeles” said Jorge Inda Meza, Head of Marketing, at Western Region, Anheuser-Busch. “Our hope is that our grassroots efforts help cultivate local talent and strengthen the friendships and camaraderie that are fostered inside the gyms and throughout the community.”The documentary short will tell their stories and showcase the challenges and victories of the training experience, which all start at gyms that are cornerstones of their communities.Titled Bud Light x Estevan Oriol – Boxing Hecho en Los Angeles the two-minute documentary highlights the boxers’ stories and the critical importance of friendships and community bonds. The content will focus on family, friends and the neighborhoods standing behind the young and promising boxers and their longtime trainers in the Mexican-American community.
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