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Cannes Lions exhibitions are digitalized thanks to an alliance with Microsoft
Patricia Molina| 27 de mayo de 2014
The Cannes Lions International Festival of Creativity will digitalize its exhibitions thanks to Microsoft, its partner in technologic innovation. Thus, the audience will enjoy the digital experience of the event thanks to Microsofts devices and services.Pre-selected and award-winning works will be exhibited on screens in the Palais des Festivals to be seen by the delegates. Besides, for the first time, the exhibitions of the different categories will be shown in Microsofts devices that will allow a real interactive experience.”In Microsoft, our goal is to offer services and create devices that help people in the moments that matter, and for the creative communication industry the most important moment is Cannes Lions,” Frank Holland, Microsofts Advertising Division Corporate VP, said. “Technology is changing our industry. As a global leader in digital advertising, we feel that there is no better event than Cannes Lions to show what we can do”. On his behalf, Philip Thomas, Cannes Lions CEO, commented: “We are glad to welcome Microsoft again in Cannes Lions. This time, in its new condition of Technologic Innovation Partner to improve the exhibitions with screens and to create a real interactive experience by showing the best creative Works of the world.”The Cannes Lions Festival will be held from June 15th to 21st in Cannes, France. For further information about the program and how to assist, visit: {Cannes Lions;www.canneslions.com}.
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