MERCADEO Versión en español
Cannes Lions inspires projects for fighting poverty
Patricia Molina| 4 de febrero de 2014
Cannes Lions lidera un camino de ideas para luchar contra la pobreza
The selection process of the third Cannes Chimera global communications challenge concluded with the selection of eight different projects from countries around the world, with each receiving a cash prize of up to $100,000.The creative brief entitled Help Lead the Fight against Extreme Poverty was distributed during the Cannes Lions International Festival of Creativity in June of last year, with a challenge of getting creatives to pitch in and support an emerging international agenda to virtually eliminate extreme poverty everywhere in the world by the year 2030.Each prizewinner will now take part in a two-day workshop in March at the Bill & Melinda Gates Foundation campus in Seattle, with mentoring by Cannes Chimera and with the possibility of applying for financing of up to $1 million to carry out each winning idea in partnership with the foundation.The winning projects were: The Share Exchange by Young & Rubicam in Singapore, Good Cents by Joe Public in South Africa, The GAP Index by venturethree in the United Kingdom, The Act Button by Naked Communications of Australia, Gamers vs. Poverty by DFCB Digital in the Philippines, One Two Five by PHD International in the U.K., and We See Women by Vital Voices Global Partnership in the United States.This is an outstanding response from our industry. Im delighted to see such engagement for this latest Cannes Chimera challenge, showing how passionate people in our industry are to use their skills for the greater good said Philip Thomas, CEO of Lions Festivals.For more information, visit {Cannes Chimera;CannesChimera.com}.
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