MERCADEO Versión en español
Cannes Lions, Intel present Innovation Lions in San Francisco
Patricia Molina| 20 de marzo de 2014
Cannes Lions e Intel presentarán en San Francisco los Innovation Lions
Innovation Lions is one of the new awards categories at the Cannes International Festival of Creativity. These prizes will be awarded to the most radically innovative platforms, applications, tools, programs, hardware and software that allow brands and creatives to communicate with consumers in an entirely new way.Its important to know there will be no categories in Innovation Lions all works will be judged equally against each other. Speakers at the Cannes Lions nomination process event held in late March at The Galleria in the San Francisco Design Center – on a relaxing afternoon of cocktails and networking – were:Lions Festivals CEO Phil Thomas, who talked about the companies and countries that are leading the innovations in technology that are shaping creative communications.Genevieve Bell, director of interaction at Intel Corporation, who shared the secrets of the jury room, while Alex Gurevich of Javelin Venture Partners spoke about the importance of Cannes Lions for the advertising industry.Tom Bedeccare, jury president of Innovation Lions, founder and president of AKQA, who expressed his expectations with regard to this years participants, and also said a few words about new technologies and the future of advertising agencies.The 61st Cannes Lions International Festival of Creativity will be held June 1521, 2014 in Cannes, France.
