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Carlos Cantú of Twitter: If you want to join the microblogging network the first thing you should do is listen
8 de diciembre de 2015
For Carlos Cantú, Brand Strategy Director for Twitter Latin America, brands’ success in the microblogging network is based on listening to the consumer. During a talk at ALMAs agency, he explained that theres a great informative universe in the network, which makes it more complex to catch the users attention. “If you want to join Twitter as a brand, the first thing to do is to listen” Cantu said. “We see 132, 260 ads a year in traditional media and 362 a day in networks. Now our attention is in average a second less.” He explained that 56% of consumers check social networks while watching TV. The microblogging network has boosted a series of formats for brands to promote themselves among users, such as the streaming app Periscope. Some advertisers are using this channel to promote their products or to transfer their events directly to users; such is the case of Target or BMW. In the first week of the Twitter app launch, 1 million downloads where registered, and more than 40 million views are happening each day.
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