MERCADEO Versión en español
Casanova//McCann Winner at the CLIO Awards 2019
Liz Unamo| 5 de septiembre de 2019
Second Chances
Casanova//McCann was recognized at the CLIO Awards for their campaign Second Chances for Donate Life California. The initiative received a silver in Innovation and another silver in Partnerships & Collaborations. The bronze was in the Direct category.“We are very happy to see that Second Chances continues to be recognized as a great idea to promote organ donation. The jury of the CLIO are first-rate and it is difficult to win. Having obtained three in this edition of the festival fills us with pride” stated Elías Weinstock, EVP & Chief Creative Officer of the agency. The effort, as part of a collaboration with local police departments and the non-profit, organ-donation organization Donate Life, gives drivers who infringe traffic regulations a “second opportunity”, as a token of gratitude for being organ donors and giving other citizens a second opportunity in life. This is the third recognition Second Chances obtains; the first was with five Lions in the 2019 Cannes Lions Festival; and the second with a Grand Prix, four golds and a silver in the Ad Stars, celebrated in Korea from August 22 to 24. The ceremony of the CLIO Awards will be held next September 25 in New York.
Diario de Hoy
Noticias relacionadas (4)
27 de agosto de 2019
