MERCADEO Versión en español
Chevrolet, Dodge and McDonalds among the main sponsors of the 13th delivery of the Premios Juventud on Univision
Liz Unamo| 13 de julio de 2016
Keith Turner, presidente de Ventas Publicitarias y Mercadeo de Univisión
Univision announced they have eleven sponsors for the 13th annual edition of the Premios Juventud. Chevrolet, Dodge, Dr Pepper, M&Ms, McDonalds, Nissan, Orbit, State Farm, Target, T-Mobile and Verizon are part of the official sponsors of the event.”This year we have the privilege of welcoming once again some of the excellent advertisers that are devoted to communicating with the Hispanic audience in original and creative ways” said Keith Turner, President of Advertising Sales and Marketing at Univision. The awards ceremony will feature customized marketing integrations by T-Mobile and McDonald’s, and will air on the Univision Network on July 14th. T-Mobile will serve as the official sponsor of Dj @PJ, a high-energy competition to find the hottest up-and-coming Hispanic DJs that culminates at the Surfcomber Hotel in South Beach. T-Mobile will also kick off the #DalePlay campaign on social media to promote their unlimited streaming platform. McDonald’s will once again sponsor the Premios Juventud Breakfast with the Stars, which will air on Despierta América. Premios Juventud awards personalities in five distinct areas: Music, Movies, Novelas, Sports and Social Media. The nominees are chosen by fans on the web platform.
