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Chevrolet launches Real People. Not Actors campaign
Patricia Molina| 31 de marzo de 2015
Chevrolet launches a new campaign in the framework of the initiative Find New Roads. This new advertising proposal is called Real People. Not actors and involves 400 people from Los Angeles that are not owners of a Chevrolet vehicle. Their goal? To raise awareness.A teaser of the new campaign offers a very clear message: Nothing can distract you while you drive. Other spots spread the importance of technology in vehicles to avoid accidents and legal inconveniences.”The aim is to catch people’s spontaneous reactions” said Paul Edwards, Marketing VP at Chevrolet USA. “People are immediately surprised when they experience our vehicles up close, their designs technologies and levels of quality, which far exceed expectations.Real People. Not actors will be on digital media and on TV starting April 1st and will after have presence in social media and will be activated throughout the year.The vehicle manufacturer has also partnered with Disney for the next science fiction film Tomorrowland, starring George Clooney to make known their models 2006, Chevrolet Volt, and EN-V.
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