MERCADEO Versión en español
Chevrolet opens new destinations for Hispanic consumers
Patricia Molina| 26 de junio de 2014
El nuevo trabajo emana de la plataforma global de la marca denominada Find New Roads
Chevrolet is using the most watched sport event in the world to reinvent its connection with Hispanic consumers in the United States. The new work comes from the global brand platform called Find New Roads, also the first for Casanova Pendrill agency.During the World Cup programming, Univision is airing six new spots of the automotive brand. The first commercial, The New Us, talks about the qualities of the family and culture that unite people and are particularly important for Hispanics.”Chevrolet connection with Hispanic consumers in a meaningful way is essential for us,” Paul Edwards, VP of marketing for Chevrolet, said. “The World Cup is deeply rooted among Hispanics and Chevrolet, and it is the perfect scenario for the launch of our new approach.”Chevrolet’s efforts for football go from being a sponsor founder of One World Futbol Project, to be the official partner of U.S. Soccer and Manchester United.Meanwhile, five other commercials highlight Chevrolets technology such as: WiFi 4G LTE, the capabilities of the Silverado and Equinox and What do you #PlayFor? the World Cup campaign. The videos were developed by Casanova with Pendrill for Univision.During the tournament, Chevrolet is having strong advertising in Univision, as well as in the {web page;www.Univision.com} and in {Univisión Deportes;www.UnivisionDeportes.com}.
