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Chris Brown from DDB NY: We need to push our limits to think beyond the current norms
Manuela Walfenzao| 29 de junio de 2016
Chris Brown, presidente y CEO de DDB Nueva York
The President and CEO of DDB New York, Chris Brown, shared, in an interview with {AAAA;https://www.aaaa.org/5-questions-ddb-new-yorks-chris-brown/} his vision of the future of advertising.”The biggest challenge our industry is facing is ensuring we will continue to attract the best and brightest challenge,” pointed out Brown.When talking about the changes his agency must make for 2017, he pointed out that his main focus will be innovation. “We need to push ourselves to think beyond the current norms” added the CEO.”An ability to uncover simple yet powerful human insights that lead to impossible to ignore creative experiences” said Brown.The attributes the executive seeks in his next generation of leaders and managers are humanity, humility and a healthy dose of common sense.”
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