MERCADEO Versión en español
Chrysler in association with López Negrete launches multicultural advertising message
Patricia Molina| 5 de marzo de 2015
Last March 4th, the brand Chrysler launched a new multicultural campaign for Chrysler 200 model 2015. The production was carried out in association with López Negrete, the independent marketing and communications agency founded by Hispanics.The story focuses on the message: Why settle for the ordinary when you can reach the extraordinary? And it is supported by the phrase Un modelo a seguir. The main character of the four spots, which will be broadcast on Hispanic communication media in the US, is Gael García Bernal, actor of films such as Amores Perros and Diarios de motocicleta. The proposal will also include digital and social media initiatives.”The campaign´s cultural humor and spirit of individuality catch our millennial audience´s attention and its charm lies directly on Gael´s appeal, being one of the most important Hispanic actors of his generation”, said Olivier Francois, executive Marketing director of FCA Mundial.For his part, Juan Torres, responsible for Multicultural Advertising in FCA US, assured that the new vehicle has the opportunity to stand out and capture a great part of the market. “Currently, 33% of the medium size standard vehicles segment is multicultural and Hispanic buyers in the US are boosting this growth” he ended.Chrysler´s key partners include Univisión and Telemundo, chain for which the brand will sponsor La Voz Kids.
