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Clara Aranovich of Nunchaku: We have to celebrate Latinos and their impact in North American culture
Manuela Walfenzao| 12 de abril de 2016
Clara Aranovich directed one of the most recent MLB spot for the Hispanic market {#PonleAcento;www.produ.com/publicidad/videos/index.html?Noti=10781}. The #PonleAcento campaign aims to something that Aranovich shares as a Latina: “Celebrate Latinos and their impact in North American culture. Particularly facing the current political situation in which some presidential candidates are declaring that Latinos are rapists and criminals, as opposed to some of the worlds highest-paid athletes and CEOs, together with citizens that pay their taxes. Now this project has a greater meaning.”She told PRODU that the experience as one of the first women Director of a commercial for the major leagues meant a lot to her in a personal level. “I am not the first, nor shall l be the last woman Director saying that doing this job as a woman has some of the most monumental challenges – not because of lack of talent or skills-. Clients and agencies like MLB and LatinWorks have given me the big gift of allowing me to be the director I was born to become; to be able to work in a market that interests me a lot and not only in markets where narrow minded people feel comfortable with a woman Director” she explained. “Since I began in the spots world, Ive always wanted to share my work with the passion for extreme sports and track and field. Finally having the opportunity with such an epic client like MLB is a dream come true. Growing up in the U.S. with baseball has made of this a very special assignment.”
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