MERCADEO Versión en español
Coca-Cola fires up the young with the spirit of the FIFA World Cup
8 de enero de 2014
El certamen gratuito es posible con la ayuda de socios oficiales como McDonalds, Walgreens y el Starwood Preferred Guest
As part of the excitement of the upcoming World Cup, Coca-Cola offers young soccer players the chance to win a trip to the Copa Coca-Cola Soccer Camp in Brazil during the 2014 FIFA World Cup.Copa Coca-Cola is an international youth soccer tourney being played in 60 countries around the world. The competition, which in the United States begins on Feb. 22, will allow more than 4,000 teenagers between ages 13-15 to keep physically active and be part of all the excitement leading up to the 2014 FIFA World Cup. Four players from the championship teams in each country (two boys and two girls) will have the chance to take part in the Copa Coca-Cola Soccer Camp in Brazil, a unique experience with more than 150 young players from around the world, all participants in the Copa Coca-Cola in their home countries.”Copa Coca-Cola is more than a game. It is an opportunity for teens to be active while playing the sport they love. We want to keep inspiring teens to lead active healthy lives, form lasting friendships and follow their dreams. Through Copa Coca-Cola participants truly become part of the FIFA World Cup(TM) fervor. It’s an amazing experience that brings people together from all over the world” said Alba Adamo, group director of Hispanic marketing at The Coca-Cola Company.The free tourney is made possible with the help of official partners like McDonalds, Walgreens and Starwood Preferred Guest, the award-winning loyalty program of Starwood Hotels & Resorts Worldwide, Inc.
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