MERCADEO Versión en español
Coca-Cola pays tribute to American diversity and optimism in spot created for the 2014 Super Bowl
4 de febrero de 2014
Coca-Cola planea lanzar una versión de 90 segundos del spot durante la ceremonia de apertura de los Juegos de Invierno
Every year the Super Bowl broadcast, together with the commercials that accompany the big game, are the focus of attention across the entire country. This year Coca-Cola aired a spot entitled {It´s beautiful;http://www.youtube.com/watch?v=443Vy3I0gJs&feature=youtu.be}, which is all about life in these United States, full of inspiring moments of optimism and the idea that people of all kinds are included, which in turn are seen as values the brand holds most important.For 127 years, Coca-Cola has been proud to be a part of bringing friends and families together while memories are made said Katie Bayne, president of North America Brands, Coca-Cola North America. “With It´s beautiful, we are simply showing that America is beautiful, and Coke is for everyone.Set to the music of America the Beautiful, sung in seven different languages, are scenes of an amazingly diverse America, from scenes of the Pacific Coast to the Southwest desert, interspersed with ordinary U.S. neighborhoods, city streets and downtown cafes, to a series of shots of people in different walks of life, all representing the unique fabric of American life. All are scenes of joy and optimism, and having a Coke is always a part of it.The commercial was to continue its rollout during the 2014 Winter Olympics at Sochi, Russia.This is the eighth consecutive year that the brand will advertise during the Super Bowl. The spot was created by the Wieden+Kennedy agency, directed by John Hillcoat and produced by Skunk Production.
