El spot le da un giro especial a la importancia de generar más positividad en Internet
Coca-Cola, with the intention of inspiring users so they appear more positive in their actions on the Internet, launched, during the first quarter of the Super Bowl, the commercial #MakeItHappy, campaign developed by Wieden+Kennedy.The spot gives a special twist to the importance of generating more positivity on the Internet, highlighting inspiring optimism moments as opposed to negativity online. Through the ad, Coca-Cola asks people to join in the support of one of their fundamental values: spreading happiness.”Many of us have seen or felt the effects of negativity on the Internet and it is a cause of concern that this continues to increase in society” expressed Andy McMillin, VP and General Manager of Coca-Cola.After the announcement, the brand encouraged users to take happiness to the places where it is needed the most. On Twitter, users can change negative messages for happier content, answering a negative tweet with the hashtag #MakeItHappy. In doing so, you can see how positivity is displayed when the original tweet becomes art ASCII, a small and cheerful piece of online art that transmits visual happiness.On Instagram you can join the Smile petition to support Coca-Cola´s message, by publishing a picture of yourself smiling while making the hashtag symbol with your hands and including #MakeItHappy on the caption of the picture. Images and messages that are chosen will be published on GoMakeItHappy.com.A digital campaign spread across the Internet through mobile phones and other devices, inviting users of the country to visit GoMakeItHappy.com.
