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Commercial Pay with lovin of McDonald’s stands as the most effective Super Bowl campaign
Patricia Molina| 3 de febrero de 2015
El spot ha registrado una puntuación de 706, uno de los más altos puntajes del Super Bowl
The commercial of the chain of fast food, McDonald’s, was scored as the number one in the Super Bowl 2015, according to Ace Metrix, the standard analysis of television and commercials.The spot registered a score of 706, one of the highest scores of the Super Bowl of all time, and 21% above the average for their category of quick service restaurants. Budweiser, Coca-Cola and Snickers were tied in position 2, and Mercedes-Benz, Microsoft, Dodge, Doritos and Always completed the list of Top 10 winners of the big event.”An Ace Metrix score over 700 is almost as common as a perfect game in Major League: 0.06% of all ads in the past five years have previously scored 700. McDonald’s has achieved an admirable Super Bowl, surprising and delighting consumers and changing their perception of the fast food giant,” Peter Daboll said, CEO of Ace Metrix.”McDonald is trendy in terms of positive messages that really resonate with consumers. In recent years, we have seen a fundamental shift away from pure comedy to the emotional connectivity in Super Bowl ads. Almost all ads in the Top 10 embraced this emotional connection, with the exception of Doritos and Snickers, the laughter, sympathy and desire of the audience gained attention,” Daboll ended.Check the list of Super Bowl commercials and other details at {Ace Matrix; http://www.acemetrix.com/spotlights/events/super-bowl-xlix/}.
