MERCADEO Versión en español
Conill invites to prevent breast cáncer with The Stitched Shirt
Manuela Walfenzao| 11 de junio de 2015
La consciencia es la clave para prevenir cicatrices futuras, mensaje que llevan las franelas
The agency Conill developed a campaign for the Susan G. Komen race, which is held every year in Austin to raise funds for the cure and prevention of breast cancer. For the event the creative team at Conill made a t-shirt that invites to reflect and understand the importance of prevention.The Stitched Shirt is a t-shirt with pink stiches that symbolize a scar. At the end of the thread there is a card that says: Awareness is the key to prevent future scars. When racers pull the thread, the logo of the race and that of the foundation appear. To obtain the t-shirts racers just have to send a tweet supporting prevention.The idea will be evaluated by the 2015 Cannes Lions jury and was made by: Javier Campopiano, SVP and CCO; Hernán Cerdeiro, VP and Executive Creative Director; Mario Granatur, VP and Creative Director; Federico Durán, Associate Creative Director; Damián Nuñez, Art Director; Manuel Urrea, writer; Claudio Vera, designer; Cilmara Santos, VP and Director of Client Services; Sujei Sierra, Accounts Director; María Grosso, Accounts Executive, Allan Rivera, Producer at the agency and Saulo Sequeira, Digital Producer. The production company in charge was La Fabrica y Andrés Garza directed. Did you like this piece? Share your opinion with #PalpitandoCANNES and follow us on @PRODUPublicidad
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