MERCADEO Versión en español
Court Stroud of Azteca America: We aligned with InPulse Digital to give Hispanic audience a true multi-screen experience
31 de agosto de 2015
Stroud: Lo social y móvil son esenciales para llegar a nuevos espectadores en horario estelar
To acknowledge how users consume TV and give them a real “Social TV” or “second screen experience” is what Azteca America is promoting when decided to align with InPulse Digital as its strategic partner to complement the networks on-air content with an integrated social media strategy. “We want to connect with an audience that is diverse in origins. Almost 50% of Azteca’s viewers are born in the U.S. This specific segment accounts for the highest social media consumption and TV interaction in real time. Based on this insight, we created specific strategies to capture the attention of an audience that interacts differently at different times of the day” said in a press release Diego Prusky, founder and CEO, InPulse Digital. “Azteca’s initiative with InPulse Digital reflects our company’s ongoing commitment to bringing brand and agency partners the best options in digital technology that can integrate easily with their existing campaigns” said Court Stroud, EVP, Network Sales and Digital, Azteca America. “Social and mobile are essential to reach new primetime viewers and expanding our partners visibility.” In May, Azteca announced its Hispanic Audience Platform, which will be the first one introduced by a TV channel in the U.S., and that will be launched in late 2015. The idea? integrating more efficiently media planning in linear and digital video, something still relatively new in the television media.
