MERCADEO Versión en español
Crest launches new toothpaste line with fun flavors
Patricia Molina| 29 de enero de 2014
Crest Be, un novedoso producto para la higiene bucal
Crest has currently launched Be, an innovative line of toothpaste that combines unexpected flavors with the benefits of refreshing cleansing. The line has three all-new flavors Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest. Each presentation provides the efficiency expected of Crest, including protection against cavities, fresh breath and whitening. Crest is always looking at trends to develop products that give consumers a unique yet effective experience said Rishi Dhingra, marketing director at Procter & Gamble. Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health but allow for an unexpected experience through flavors that offer personal expression the executive said.These products were developed by an in-house team of flavorists at Procter & Gamble, a unique offer unlike any other to be found in stores anywhere.Be went on sale the first week of February at a price of US$4.99 retail. The products are available at pharmacies, retail stores nationwide and on the Crest website.
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