MERCADEO Versión en español
Cricket Wireless and GameStop create an alliance for the Latino market
Patricia Molina| 18 de septiembre de 2014
Cricket Wireless estrenó en el evento CTIA Super Mobility Week un videojuego interactivo con lo último en tecnología 3D
GameStop will offer Cricket Wireless services in stores in the USA. The companies teamed up to offer customers the latest in mobile technology, entertainment and video games for an excellent value. The new retail strategic relationship is with the intention of offering a non- annual contract of Cricket Wireless in over 2,800 GameStop stores nationwide.To create more excitement around this, Cricket Wireless premiered at the CTIA Super Mobility Week an interactive video game with the latest in 3D technology and virtual reality, which demonstrates how Gamestop clients can experience Cricket Wireless services. According to a recent study, the Hispanic audience is clearly fond of video games, trend that is growing especially in the youth sector. Video games are the number one option in the category among Hispanics and also 32% of them consider video games as their main source of entertainment.”GameStop is committed to offer our customers the best value and service to meet all their technology needs, gaming and now mobile services,” Tony Bartel, president of the company, said. Meanwhile, Jennifer Van Buskirk, president of Cricket Wireless, said “we are proud to join forces with GameStop and still serve more customers nationwide with our mobile service with no annual contract, accessible in a fast and reliable nationwide 4G LTE network”.
