MERCADEO Versión en español
Cynthia McFarlane of Newlink: I hope to take the firm to new dimensions in order to keep boosting the industrys transformation
8 de marzo de 2016
McFarlane asume como CSO y socia directora
Cynthia McFarlane joins Newlink to boost the companys methodology -orbital thinking-, broaden their capacities and the firms reach. She will serve as CSO and Managing Partner to strengthen capabilities and to consolidate the firms strategic approach in consultancy. “Each client I know tells me that Newlink makes things happen. I hope to help take Newlink to new dimensions in order to keep boosting our clients and the industrys transformation” McFarlane said. Apart from leading the companys multicultural marketing team, creativity and branding, content, integral production, research and social marketing, McFarlane will supervise strategic direction of all areas of expertise of Newlink, from its offices in Miami. “After 18 years of operations and after forging a solid ground in communications we are very excited to open this new chapter of Newlinks history, expanding our capabilities and consolidating our strategic approach in consultancy” said Sergio Roitberg, Founder and CEO at Newlink. “Bringing on board someone like Cynthia -innovative, talented and with a future vision similar to ours- to strengthen the company testifies to our commitment with excellence.” Before joining Newlink, McFarlane served as President at Saatchi & Saatchi Latin America and Conill advertising.
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