Webcam singing usa uno de los pop-up banners que aparecen en los videos de YouTube
Tajín ventures into online seasoning, designed by d expósito & Partners. PRODU spoke with the executives of the agency: Leo Olper, Partner, Business Development and Integration Officer, and Mauricio Galván, Partner and CCO, about the potential of media and ROI opportunity for the client. “Tajín understands the importance of reaching its audience through different communication platforms and knows there is great potential in the digital area” mentioned Olper.The campaign, comprised by two videos, has been very well accepted among consumers.”We were very lucky that the client understood perfectly well the difference between a TV commercial and an online video, regarding brand handling and product information. Tajín is a great client because it isn´t afraid of experimenting and has seen how this has rendered results” assured Galván. The first video, Webcam singing , uses one of the annoying pop-up banners that appear on YouTube videos, with a twist and making the most of it; while the second one, Save the fruits and veggies invites the audience to join the cause of giving a home (people´s stomachs) to homeless fruits and veggies.Tajín is a seasoner based on chili, lemon and sea salt, that enhances the flavor of food, specially fruits and veggies.
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