MERCADEO Versión en español
Daisy Exposito-Ulla honored as Latino Trendsetter
Patricia Molina| 5 de diciembre de 2013
Daisy Expósito-Ulla, presidenta de Expósito & Partners
Daisy Exposito-Ulla, president of Exposito & Partners, was honored in New York with the Latino Trendsetter Award, a distinction created by Latin Trends magazine, which celebrated its 12th Annual Latino Trendsetter Awards gala at the Metropolitan Pavilion.Outstanding among her many achievements, Exposito-Ulla contributed decisively to the development of the current model of multicultural advertising and marketing agencies within multicultural conglomerates. Recently, she has continued creating the conditions for a pluricultural nation through her concept of The New American Agency.Developed according to the groundbreaking vision of Daisy, of exposito & Partners has successfully resisted the trend to consolidate integrated marketing services in general market shops. The agencys growth largely comes from non-advertising services like public relations, media planning and buying, digital advertising and relationship marketing. The Latino Trendsetter Award hails the excellence of Latino leaders in the fields of business, education, the arts and entertainment. Exposito-Ulla has had a stellar career in marketing through successful advertising, public relations and brand communications, with consumer-centric strategies and effective, holistic campaigns that have engaged and moved consumers.
