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Daryl Lee of McCann Worldgroup: The effect we have on clients leads to creative collaboration
Claudia Smolansky| 26 de junio de 2023
McCann Worldgroup Cannes Lions
McCann Worldgroup had an outstanding presence at Cannes Lions 2023, winning a total of 55 Lions in 18 categories for 20 clients, including a coveted Titanium Lion and three Grand Prix for Design, Creative BusinessTransformation and Sustainable Development Goals. The Worldgroup network was located among the top five and won the maximum honors for global brands, which included Mastercard and Microsoft. Details of the 55 honors include one Dan Wieden Titanium Lion, three Grand Prix and 51 metals of gold, silver and bronze. The prizewinning works included a wide range of markets, agencies and clients, illustrating the collective impact of the talents and capabilities of the network. The most prizewinning works included the Where to Settle campaign for Mastercard by McCann Poland and McCann New York, honored with the coveted Dan Wieden Titanium Lion, a Grand Prix and two gold metals, among others. After the war broke out in Ukraine, almost 10 million refugees found protection in the main cities of Poland that were already overpopulated, which caused rents to shoot up and a greater competition for jobs, all amid an unprecedented inflation. Realizing that the smaller cities offered more opportunities, Mastercard presented the Where to Settle platform, an integral digital tool that adds data on jobs, and real estate, anonymous information and appearing with the expenses run up on Mastercard, just like in the data at the Central Office of Statistics of Poland. Some 20 percent of rhe 1.5 million refugees who have settled in Poland up to now have used this help to find towns outside the main metropolitan areas to begin their lives anew. Cannes also honored McCann Poland as Agency of the Year in the Good category, a sought-after maximum prize awarded in every one of the nine competitive categories that are a standard part of this festival ADLaM of McCann New York and Microsoft won two Grand Prix, one for Design and the other for Creative Business Transformation. ADLaM is the written form of Pulaar, a West African language spoken by more tan 60 million people , but without a written alphabet – until the brothers Ibrahima and Abdouye Barry decided to preserve their language and the beautiful culture of the Fulani people who speak it, so they created one. McCann Worldgroup and Microsoft worked together to create a digitized source of ADLaM, which is now available on all platforms: movies, desks and the 365 Microsoft package, which permits Fulani people to communicate globally by means of text messages, e-mail, and websites, and it helps them do business, connect through social networks and find information in their own language.
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