MERCADEO Versión en español
David Chipón from Bikini Films: There Is A promising Future In Our Industry Because Technology Cannot Substitute Creativity
Manuela Walfenzao| 9 de diciembre de 2016
Chipón: Hemos logrado un muy buen primer año
David Chipón, Executive Producer at Bikini Films, shared with PRODU the balance of the production company’s first year. It recently received a Gold, with Publicis México at the 2016 Círculo de Oro, for its campaign Bubu for the UN (United Nations). “I am happy because in general we have achieved a very good first year” he said. “We have recorded with all our directors in the Hispanic market in the U.S., in Mexico, and several of these campaigns have been regional. We’ve shot for Home Depot, and Banamex with Publicis México; Chrysler Ram, together with Richards Lerma and Camino Real with the agency La Base. We also did the image campaign of T-Mobile with Conill for the Hispanic market. Sprint’s Christmas message with ALMA DDB, together with José Feliciano, was another of the projects we shot in Madrid. With Conill, we also developed pieces such as Aflac and four spots for Toyota.”Chipón highlighted that each one of their directors has a peculiar style and enjoys very much working with them. “I have spent between 6 and 15 years producing with the directors that are today in Bikini Films, and we like the mutual working style” he added. According to the producer, one of the projects that posed big production challenges was the campaign for Camino Real. “We used cranes, multiple cameras, there were people flying and people underwater. It as a very fun challenge” he said. The company is working with a couple of Directors on contents for VR and 360. The producer concluded that “there is a promising future in our industry, because technology cannot substitute for creativity.”
