MERCADEO Versión en español
David Rodríguez: Ford´s alliance with Azteca will serve to highlight the best in Ford F-150
17 de julio de 2015
David Rodríguez gerente de mercadeo multicultural de Ford
Ford Motor Company made an alliance with Azteca America to develop and launch Fuerza Ford, a digital boxing series that will highlight the new Ford F-150 truck.Ford is a leader in content marketing for U.S. Latinos, which is why we’re so honored to work together on the Fuerza Ford boxing video campaign”, said Court Stroud, Executive Vice President, Network Sales and Digital, Azteca America. “Given that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content.David Rodríguez, Multicultural Marketing Manager, Ford, said that Hispanic boxing lovers will enjoy the content which extends beyond fights in the ring. “The Ford-branded boxing tutorial series is a great opportunity to further expose viewers to the 2015 Ford F-150 and showcase the toughness, technology and versatility the truck has to offer.The 10-episode series will present Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo, who will offer viewers boxing advice and a glance at their lifestyles. Shot in Spanish, the series will have a new chapter each week. Ford has been Box Azteca´s exclusive automotive sponsor since 2010.
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