MERCADEO Versión en español
Deborah Conrad of Intel: The pact with FC Barcelona is more than a sponsorship
Cristian Vergara| 17 de diciembre de 2013
La nueva camiseta fue presentada por los jugadores Gerard Piqué y Carles Puyol
Intel and FC Barcelona announced a sponsorship agreement that includes the use of the tech companys logo inside the jersey that the Catalan club began using in the La Liga match against Villareal on Dec. 14.”This is more than a sponsorship to Intel,” said Deborah Conrad, chief marketing officer at Intel. “The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced soccer clubs in the world and to launch an ambitious slate of educational initiatives”.The spirit of the partnership is symbolized by the new FC Barcelona jersey with the Intel logo inside. This is the first time the logo has been placed inside the clubs jerseys, which were presented at the training facilities by Conrad of Intel and Sandro Rosell, president of FC Barcelona, and by Barca players Gerard Pique and Carles Puyol.”It is a huge satisfaction for FC Barcelona to be able to join forces and share the values of innovation and teamwork with a company of such worldwide prestige as Intel,” said Rosell. “We are both trendsetters in our fields, and I am convinced the collaboration we are starting today will be very important. It will mean much more than a financial sponsorship”.
