MERCADEO Versión en español
Deborah Wahl from McDonald’s: Omnicom has built an agency of the future for U.S.
Liz Unamo| 31 de agosto de 2016
Wendy Clark, CEO de DDB Norteamérica, supervisará desde una nueva unidad la cuenta de McDonald's
McDonald’s chose Omnicom Group over Publicis Groupe to handle its U.S. creative account, after an intense four-month review. Omnicom’s presentation was made by Wendy Clark, CEO at DDB North America, who will oversee it from a new unit that will be dedicated exclusively to McDonald’s, and is yet unnamed.”Omnicom has built a new agency of the future for us” said McDonald’s U.S. Chief Marketing Officer Deborah Wahl. “This agency of the future really has digital and data at the heart, which allows us to be customer obsessed at a whole new level in everything that we do.”Wahl announced that starting January 2017, McDonald’s work will be handled solely by the new Omnicom operation, that will be based in Chicago. Clark will have oversight of the operation.The decision ends with one of the most closely watched reviews of the previous years and means that Publicis’ Leo Burnett Co., which has worked with McDonald´s for 35 years, will no longer be on the U.S. roster. Publicis will have, however, some of the chain´s business outside the U.S..”Publicis as a whole has been a great partner and we continue to value the relationship” said Wahl.
