MERCADEO Versión en español
Diego Prusky of InPulse: The success of these campaigns is based on a combo of technology, creativity and understanding target markets
26 de enero de 2014
InPulse Digital, the social media and Latin entertainment marketing agency, got off on the right foot in 2014 with resounding successes for its clients, as in the case of actress Luisana Lopilato with more than 2 million fans on Facebook, El Latino Online with its first million and Marco Antonio Solis with over 6 million followers.These are great achievements and a direct consequence of a constant effort in social media guided by a strategy, the planning of solid content generation, digital ad campaigns, and the constant monitoring of results to maximize efforts Diego Prusky, executive director of InPulse Digital, told PRODU.In 2013, InPulse created a campaign for Luisana Lopilato and her husband, Michael Buble, called Mini Bubles Diary. The actress shared the news that she was expecting a baby with 28,000 followers and added 20,000 new registered users who took an active part in the campaign.In 2012, El Latino Online began working with InPulse to increase its fan base on Facebook for real-time coverage of international red-carpet events and to multiply traffic on its digital properties, achieving some very interesting results.Marco Antonio Solis, who has been working with InPulse for over a year, entrusted the agency with various social-media campaigns to promote his latest disc and his participation in the talent show La Voz: Mexico. By October 2013 he had attracted 3 million fans and four months later the number has doubled.
