MERCADEO Versión en español
Dieste Introduces a Campaign to Create Awareness on Language Barrier in Schools
Manuela Walfenzao| 26 de octubre de 2016
Comercial de Pizza Hut doblado al idioma incomprensible del Waki-Waki
Mi Escuelita Preschool partnered with Dieste to create the campaign Waki-Waki, aimed to raise awareness and bring attention to the audience about what many low-income, Spanish-dominant, children feel when placed in English-speaking schools. Mi Escuelita is a distinguished non-profit preschool that teaches the English language to children before they enter kindergarten. “We were looking for a way to put the general public in those kids’ shoes. We found a simple concept that allows everyone to experience how uncomfortable it is when you don’t understand what you’re being told” said Alex Campo, Group Creative Director at Dieste. “We want to help those children by making people realize the language barrier they’re facing.” Big brands like Pizza Hut, LALA, SignaPay and the Dallas Cowboys have recently supporting the Waki-Waki initiative, allowing their TV spots to be dubbed in a language that nobody understands. Dieste’s main focus is to continue generating awareness for this cause by asking everyone to help by spreading the word. “With every view, like and share, we all contribute to giving these children a chance for a brighter academic future” the agency said in a press release.
