MERCADEO Versión en español
Dieste names Gustavo Zeta Zapata to head art direction team at the multicultural agency
9 de enero de 2014
Zapata viene de trabajar en Sancho BBDO en Colombia como director creativo Total Work
The Hispanic agency Dieste has signed Gustavo Zapata, better known as Zeta to officially lead its art direction team. He started in his new position on Jan. 2.According to Dieste CEO Greg Knipp, changes in the market have created a demand for creative professionals with new and different skill sets. Digital, Social and Mobile are forces of nature, and we want professionals just like Zeta who understand this new environment as well as traditional media Knipp said.With more than 15 years experience, Zeta, born and raised in Medellin, Colombia, is currently one of the most experienced art directors in the industry. His creative work has been hailed at a number of international festivals over the years, and his long list of prizes includes Cannes Lions, awards at FIAP, El Ojo de Iberoamerica and more.Zeta is very talented, team oriented and experienced, having worked for world-renowned agencies such as Ogilvy & Mather, Havas, BBDO and DDB, and with almost every category in the business. His skills will help us to set an even higher standard regarding our creative work says CCO Paco Olavarrieta.Dieste is a powerhouse and one of the most respected agencies in our industry. My goal as art director at Dieste is to enjoy every step of the process and learn from everyone around me, and to work hard and honestly. Thats what made me what I am today, as a person and as a professional Zeta told PRODU.
