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Discovery Networks finds out the future of television advertising
Patricia Molina| 18 de noviembre de 2014
Estudio revela que la TV sin publicidad se vería comprometida
A new research from Discovery Networks and Future Foundation has revealed the power and importance of television advertising, with a sample of audiences in Central Western Europe, the Middle East and Africa.More than half of consumers in these markets said they see at least three hours of television a day, and more than 70% agree that the quality of the TV would be compromised without advertising.The report of Discovery Networks, The future of TV advertising, in cooperation with the Future Foundation and Research Now, surveyed three thousand viewers in a region that covers 26.1% of the audience in the world.The report found that half of users admitted search for products or services online after seeing ads on TV. These usually prefer longer but less frequent breaks, while 70% remembered five or fewer ads in one day.”The future is personalized” says the study and reveals that over 50% of consumers in the region are interested in receiving tailored advertising. “Research shows that viewers clearly understand the funding relationship between advertising and content, and are open to new ad formats,” Dorota Zurkowska-Bytner, VP of Advertising Sales Development for Discovery Networks said.You can download the full report by clicking {here;http://discoveryinsights.com/}.
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