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Doritos announces 5 finalist commercials in the Crash the Super Bowl contest
3 de enero de 2014
Los fans están invitados a votar por el mejor anuncio en la página oficial de Doritos
Chosen from among thousands of entries from 30 countries around the world, the five finalist commercials in Doritos Crash the Super Bowl contest will be competing for the grand prize of US$1 million. Fans were invited to vote for the best spot on the official {Doritos;www.doritos.com} website between Jan. 4-29. Two ads will be broadcast to the global television audience during Super Bowl XLVIII, one elected by popular vote worldwide and the other picked by the Doritos team.Winners will have the opportunity to work at Marvel Studios on the set of Marvel’s The Avengers: Age of Ultron, and for the first time in the history of Doritos Crash the Super Bowl contest, the creator of the spot that gets the most fans votes will receive a cash prize of $1 million. This is also the first year that Doritos opens its Crash the Super Bowl contest to fans around the world.The qualified jury, including executives of the Doritos brand, advertising professionals and Stan Lee of Pow! Entertainment, will choose the five finalist commercials. “In just 30 seconds, these five finalists tell incredible stories each with their own style and have left me truly blown away said Stan Lee.When the Doritos brand first launched Crash the Super Bowl, the concept of user-generated content was brand new, said Ram Krishnan, vice president of marketing for PepsiCos Frito-Lay division. Since then, the amount of content created and shared on a global level has grown to an astounding rate. We were so excited by the global response to this years contest, and are thrilled to now spotlight two finalist ads on one of the worlds biggest advertising stages.
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