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Dove and Open Source Afro Hair Library Launch Code my Crown: the World’s First Complete and Free Guide for Coding Textured Hair and Protective Styles in Video Games
Liz Unamo| 17 de noviembre de 2023
Campaña Dove and Open Source Afro Hair Library
Dove and Open Source Afro Hair Library launch Code my Crown – the world’s first complete and free guide for coding textured hair and protective styles in video games. Created by Black artists, Code my Crown is an instructional guide for coders and developers to code more diverse, true-to-life, depictions of Black hairstyles in 3D to ensure more representation in the virtual world of gaming. It is free for anyone to download at Dove.com/CodemyCrown.Millions of Black gamers play for fun, a sense of community, and self-expression – yet, for all the technological advances in the gaming industry, the depiction of textured hair and protective styles continues to be limited, often highly stereotypical, and not representative of the breadth and beauty of its real-world counterpart. 85% of Black gamers believe video games poorly represent textured hair.”In the real world, there is an incredible variety of Black hairstyles. But this is rarely reflected in the gaming world. When Black hair is absent from the games we play or are consistently low-quality, it communicates that Black players and our culture are an afterthought, that our stories aren’t worth telling. How else can we explain the ubiquity of matted Cornrows, bald patches instead of parts, giant disco ‘Fros, and the messy, Unstyled Locs? Why is a common Fade or Twist Out rarely an option?” explains A.M. Darke, Lead Code my Crown Contributor & Founder of the Open Source Afro Hair Library.”At Dove, we believe every single person should see their beauty represented in the world around them – this is no different for the virtual world. The importance of accurately and respectfully depicting textured hair in video games cannot be overstated, and we are proud to play a small part in taking action to set a new standard for diversity and representation in video games,” explains Leandro Barreto, Senior Vice President, Global Dove Masterbrand. “There is more to be done to ensure Black gamers see themselves in the games they play, but we can’t do it alone. We are calling on gaming developers and industry leaders to join us to help make virtual beauty a reality with Code My Crown.”
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