MERCADEO Versión en español
Dunkin Donuts continues its partnership with Waze and attracts its clients with celebrities
Manuela Walfenzao| 2 de septiembre de 2015
Rob Gronkowski protagoniza la nueva campaña de Dunkin' Donuts
Dunkin Donuts renewed its commitment with the navigation app Waze, to reach drivers that are near their stores. They also updated their campaign with the voice of football player Rob Gronkowski, to guide consumers towards locations. Through Waze, football fans will be able to combine their excitement for the start of this year’s season with the collection of special coffees Dunkin’ Donuts offers in Autumn. “We know our guests are always on-the-go and are constantly connected through their mobile devices” said Nick Dunham, Director of Media Dunkin’ brands. “Our mobile technology provides our guests with new levels of convenience and speed to keep them running on Dunkin'”.The brand hopes to increase sales in Autumn, leveraging Gronkowski´s popularity and on their fall flavors, such as Pumpkin Spice Latte. Users only have to activate in Waze the option for the football player to notify them when a Dunkin´ Donuts location is near.”Dunkin Donuts partners with celebrities who naturally resonate with the brand and our customers” explained Dunham. As an avid Dunkin Donuts Iced Coffee drinker and New England sports star, Rob Gronkowski is a perfect addition to our brand, and we look forward to continuing our partnership with him for fun, light-hearted campaigns similar to Waze”.
Contactos
Diario de Hoy
Noticias relacionadas (3)
23 de junio de 2014
24 de marzo de 2014
Dunkin’ Donuts busca alcanzar al mercado hispano a través de SocialCompass