MERCADEO Versión en español
Dunkin’ Donuts, Kraft, Pepsi and Sprint sponsor latest edition of Terra Live Music in Concert with Juanes
10 de marzo de 2014
El evento musical se realizará el miércoles 12 a las 10:00 PM
Terra came on with an exclusive live streaming of Terra Live Music in Concert with Juanes earlier this month to debut the Colombian singers new album Loco de Amor. The multiplatform musical performance was possible thanks to the brand sponsorship of Dunkin’ Donuts, Kraft, Pepsi and Sprint. The event was aired in high-def across computers, smartphones and tablets, allowing fans to enjoy the concert online and absolutely free, as well as to publish their comments on social networks using hashtags #TerraLiveMusic, #Juanes, #JuanesTerra, #LocoDeAmor and #LaLuz. ”We’re thrilled that KRAFT Macaroni & Cheese is partnering with Terra once again to present this interactive online performance. This event is especially exciting because it’s Juanes’ first performance since the release of his new album” said Sara Braun, senior director of Kraft Macaroni & Cheese. ”Sprint is thrilled to continue its partnership with Terra and harness their Terra Live Music platform to engage our shared audiences” said Kymber Umana, Sprints Hispanic marketing manager. “Being a leader in the wireless communication industry, we are always looking for ways to ensure our customers and their Framilies have immediate access to their favorite artists, events and content via their mobile devices, whenever they want”. We are honored that Juanes and Universal Music have chosen Terra Live Music for his first live stream of his new album” said Liz Sarachek Blacker, chief revenue officer of Terra USA.
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