MERCADEO Versión en español
Eliana Agostini of Starcom MediaVest: 2015 was one of the hardest years for the industry
26 de enero de 2016
Agostini: La educación es clave para capitalizar en el consumidor
Eliana Agostini, SVP Client Services at Starcom MediaVest told PRODU that 2015 was one of the hardest years for agencies and for the industry in general. “We went through what everyone calls Mediapalooza, when all accounts were reviewed. We had 80% conversion and we were able to win Visa globally, we kept accounts such as Mondelez, Walmart Mexico. All of this reinforces that our vision and strategy is relevant for the market and for the new marketing era we are experiencing” she said. During the Teads Talks conference, she acknowledged the importance of this type of events that aim to educate advertisers and agencies about the market trends. For Agostini, Teads Academy will help enhance the product, enhance the conversation and also the outcome of the clients campaigns. “Its very important that partners such as Teads play a role in education within the market, where definitely video and mobile trends are happening in Latin America and we need expert guides, not only for us as agency but for advertisers in how to win in this new way of reaching consumers. I believe that as agencies and advertisers, we still dont push enough to be where we should. Education is an important key.”
