MERCADEO Versión en español
Eric Tourtel of Teads: We are very careful to respect our users’ privacy
Liz Unamo| 6 de abril de 2018
Facebook just announced that the number of users affected by inappropriate access to its data was not just 50 million but more like 87 million. According to Eric Tourtel, SVP of Teads Latin America, this is one more mistake the social media platform has made in handling the power it has amassed. “Personal information is sacred and should never have been so easily within developers´ reach. Mark Zuckerberg recently admitted he made a mistake, but unfortunately, as has happened with all of Facebook’s measurement issues, this apology comes after being caught in fraganti,” Tourtel said. “As you can imagine, since Teads has the biggest premium video inventory in the world, and receives ad calls from the biggest editorial media worldwide, we are able to gather huge amounts of data. The big difference with our company is that at Teads, we’re very careful and conscientious about respecting our users´ privacy. When we handle campaigns for our advertisers, we only use non-personally-identifiable information – that is, we assign users’ information to an audience segment number, and then we use those segments as target audiences. That’s the right way to do it. That is the only way to protect people´s privacy,” he said. Tourtel added that Teads is deeply committed to “safe advertising” practices for all users, brands and editorial media, as reflected in its Clean Advertising Manifesto and in its educational efforts on this topic.
