MERCADEO Versión en español
Evian announced a new bottle design through a successful viral campaign
10 de septiembre de 2014
Gracias a #Evianbottleservice, los perfiles de la marca en la redes sociales han crecido 11 veces más
Under the excuse of strong summer heat in August, Evian launched a viral campaign via Twitter, inviting users in New York to send their location along with the hashtag #Evianbottleservice to hand them over the brand water bottles that accompanied them on their way on foot or by bicycle. “We love the idea of offering New Yorkers a stylish and fun way to beat the heat this summer,” Olga Osminkina-Jones, VP of Marketing for Evian, said.The campaign was activated for two days in August, then in the tennis courts where the US Open was held in the same city. Thanks to #Evianbottleservice, brand profiles on social networks have grown 11 times more than in the same period last year, and it increased to 19,000 their followers on Twitter. The purpose of the initiative is due to new packaging after 10 years without announcing any changes. The design offers a more transparent look and a small label.”We want to celebrate the liquid inside the bottle, so we were inspired by the purity of our water and so we keep the design as clean as possible,” Osminkina-Jones said. “Our source is what differentiates our product and we are excited that the design reflects that”.
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