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Facebook: New features and design will boost efficiency of marketing campaigns on the social network
19 de agosto de 2013
Ben Adkins
Facebook recently launched a series of new features and a complete redesign of the newsfeed being shared with users registered on its waiting list. Ben Adkins, Facebooks marketing strategies coach, believes these changes will boost the ability of local companies and professionals to rapidly build credibility with their targets on Facebook.When content is shared by someone, it shows up on the newsfeed of their friends. That dramatically increases exposure for your content and for your business,” Adkins says.”The new features and design are turning Facebook into a more efficient content delivery system,” says Adkins. “If you understand how to work with the new features and the new design, you’ll have a huge advantage over your competitors.”Facebooks recent improvements include hashtags, embedded posts and a new design of user interface that shows off photos and visual content in a more vivid and prominent way.According to Adkins, content continues to be king. “Facebook marketers must place an even higher emphasis on posting content that people want to share,” Adkins said.Adkins notes that strategies on Facebook are not enough they must be integrated in an online marketing strategy that is in line with a long-term strategy.To learn more about Ben Adkins and how to develop an effective marketing plan on Facebook, visit BenAdkins.com.
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