MERCADEO Versión en español
Favio Ucedo of Wing: In the last years lots of talented people have joined Hispanic agencies in the US
Manuela Walfenzao| 6 de abril de 2015
Favio Ucedo Argentinean creative director with a 25 year professional path, started his career in Buenos Aires and went to the Hispanic market in the US with the Grupo Gallegos. He is currently the CCO of Wing/Grey NY. In 2009 he was elected president of the Círculo Creativo and has received multiple awards, among the most important are: three Cannes Lions, three CLIO prizes, and more than 20 FIAP prizes.This year he will be jury in three Hispanic advertising festivals. He will be in the Interactive category in the FIAP, an evaluator in El Sol en Campañas Integradas e Innovación and in the Wave festival he will be jury for Cyber and Mobile. PRODU spoke with the creative director about festivals and Hispanic agencies.”Festivals have the importance they have always had. They serve to have your work evaluated, to see where you stand in the region, to learn, to meet new creatives. If your agency does a good job, it serves to attract new creatives”, said Ucedo.Regarding differences between Ibero American and Hispanic agencies he highlighted: “Before, I used to notice the difference in the creative quality when I was jury in Festivals. Now, agencies in the Hispanic market make noise in Ibero American festivals. In the last years a lot of talented people have joined the agencies of the Hispanic US and continue to do so”.For Ucedo, Latin American advertising has always become stronger amidst the constant crisis that arise in the region. This year they expect to see good, innovative ideas and technological contributions.
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